Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers by Seth Godin, ISBN 0684856360
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.
In his groundbreaking book, Godin describes the four tests of Permission Marketing:
1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating?
2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them?
3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about yourproducts?
4. Once people become customers, do you work to deepen your permission to communicate with those people?
And in numerous informative case studies, including American Airlines' frequent-flier program, Amazon.
Walking Through Mirrors by Brian K. Jackson, ISBN 0671568949
In his breathtaking debut, The View From Here, Brian Keith Jackson took us inside the heart of black family life in the rural South. Now, in a novel that resonates with pure emotion, he sends photographer Jeremy Bishop back to Elsewhere, Louisiana, for the funeral that marks the end of his father's life -- and the true beginning of his own.
His grandmother, Mama B, called him Patience. Jeremy was, she said, the most agreeable child. He would have liked to tell her that, even while growing up, his hidden wants festered deep inside him. His mother died just hours after his birth, and he was raised by Mama B and his Aunt Jess after his father disappeared. Even after his dad returned one day with his new family, Jeremy kept his distance. But it is a decade later, and Jeremy, now a successful New York photographer, gets a phone call from Louisiana. It is time for Jeremy Bishop to journey the long way home to help bury his father. In the graveyard where his father's body will be laid to rest;...
Walking Through Mirrors by Brian K. Jackson, ISBN 0671568949
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Yakima by Steve Probasco, ISBN 1878175750
Each River Journal Treats In-Depth One Famous North American fly fishing river on gloss paper with dramatic all-color photographs showing the river and its fishing in its different moods throughout the year.
Each book is authored by one experienced writer/angler; color photographs are contributed by professionals. Helpful area maps provide access information for anglers including river drifting, campgrounds, boat launching, shuttling, etc. There is insider fly-fishing help including timing of insect hatches, matching flies, lodging, guide and fly shop services, additional bibliography, map sources, phone numbers and addresses.
Yakima by Steve Probasco, ISBN 1878175750
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Shaping Primate Evolution: Form, Function, and Behavior
This state-of-the-art book on how form is described in primate biology, and its consequences for function and behavior, includes contributions by internationally renowned researchers of quantitative primate evolutionary morphology. Each chapter elaborates upon the analysis of the form-function-behavior triad. The book is unique, therefore, not only in the diversity of the topics discussed, but in the range of levels of biological organization addressed--from cellular morphometrics to the evolution of primate ecology.
Shaping Primate Evolution: Form, Function, and Behavior
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Wedded Strangers: The Challenges of Russian-American Marriages by Lynn Visson, ISBN 0781808324
Russian-American marriages reflect many of the same issues and problems of other inter-cultural marriages, but at the same time face some unique challenges. Since the publication of the first edition of Wedded Strangers in 1998, the number of these mixed couples has soared. Improved relations between the countries have brought hundreds of Russians to the U.S., while Americans continue to travel to Russia for business, study and tourism. Dozens of dating and marriage agencies in the two countries are busy matching Russians with Americans. The Internet, chat rooms, e-mail, and list servers for Russian-American couples and for people seeking spouses have revolutionized romance. Further, the end of the Soviet Union has eased travel restrictions, heartbreak over denied visas, and harassment of these couples.
In response to these factors and to the hundreds of letters, phone calls and e-mails that poured in from couples who read the first edition and wanted to share their own stories, Dr. Visson...
Wedded Strangers: The Challenges of Russian-American Marriages by Lynn Visson, ISBN 0781808324
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Teach Yourself Conversational Italian in 7 Days
Bestselling quick-prep Italian course for travelers, now in CD format! This accessible minicourse provides all the communication skills needed to make the most of a foreign jaunt. In just one week--less time than it takes to get a passport--you can learn enough Italian to conduct typical travelers` transactions with conversational confidence. Organized into seven units, one for each day of the week, these colorfully illustrated chapters feature: Vocabulary and phrase lists for everyday situations...
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