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Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers by Seth Godin, ISBN 0684856360
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing...
Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers by Seth Godin, ISBN 0684856360
Communication Satellites
Fascinating Information Details the History, Design, Use and Future Development of Six Types of Satellites Currently Orbiting Our Planet Since the launch of the Soviet satellite Sputnik in 1957, space has been considered the latest--and perhaps final--frontier of exploration, research, espionage, and even warfare. Forty-five years after the Soviets placed the small, beeping metal ball into orbit, there are now thousands of satellites orbiting our planet with very specialized jobs. Some of them, like earth imaging satellites, photograph Earth in order to track environmental changes. Others, like communications satellites, connect the peoples of the world together in an ever faster and tighter web of radio, television, cell phone, and computer connections. Some gaze outward to explore the darkest mysteries of deep space, while others gaze down on Earth to reveal the most shadowy secrets of our enemies. The Library of Satellites examines in detail some of the most intriguing, sophisticated,...
Communication Satellites
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Sticky Kisses by Greg Johnson, ISBN 1555837700
An unexpected phone call from her estranged brother, Thom, propels Abby Sandler from her staid life as a teacher in Philadelphia to Atlanta, where over the ensuing holiday season, Thom and Abby tentatively move toward reconciliation, and grapple with Thom's recent diagnosis as HIV-positive.
Sticky Kisses by Greg Johnson, ISBN 1555837700
Best cellular phone > Sticky Kisses by Greg Johnson, ISBN 1555837700
Elephants
The alarm sounds and Lyric bolts into action. Lyric knows just what to do in an emergency. She is a service dog who has been trained to help her owner out of danger. She knocks off the phone receiver and presses the key, calling 911--and saving her owner's life! Lyric isn't the only smart dog in the kennel. People are discovering why dogs really are man's best friend. In Dogs, kids will read many exciting stories of dogs displaying their amazing intelligence. From saving lives, detecting cancer, and communicating using body language, dogs are surprising people with their intelligence and ingenuity. Full-color photographs, a diagram of animal "intelligence" features, and lively canine anecdotes will engage every smart child.
Elephants
Best cellular phone > Elephants